QS Enrolment Solution

Contract summary

Industry

• IT services: consulting, software development, Internet and support - 72000000

Location of contract

B15 2TT

Value of contract

£25,000

Procurement reference

SC6299-18

Published date

17 April 2018

Closing date

16 April 2018

Contract start date

17 April 2018

Contract end date

16 October 2019

Contract type

Service contract

Procedure type

Single tender action (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

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Description

Provision of a marketing campaign to improve conversion of international UG applicants. The service is bespoke to the needs of the University of Birmingham and requires a detailed level of understanding of our CRM system. The service will be tailored to applicants of a specific list of programmes and a campaign will be developed to target improved conversion with a chosen pool of international offer holders to enable a split cohort pilot. The service provider will work with us to configure our CRM to enable this approach and so that the campaign can commence mid-cycle. They are unique in being able to do this owing to the fact that they were previously part of the same company that developed and managed our CRM system. The pilot is intended to run for a period of 6 plus a further 12 months if the first 6 months delivers the intended results.

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Award information

Awarded date

16 April 2018

Contract start date

17 April 2018

Contract end date

16 October 2019

Total value of contract

£25,000

This contract was awarded to 1 supplier.

QS Enrolment Solutions Limited

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About the buyer

Contact name

Michelle Duckett

Address

Edgbaston
BIRMINGHAM
B152TT
England

Telephone

0121 414 7004

Email

m.duckett@bham.ac.uk