Published date: 23 April 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 1 December 2017

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

London

Value of contract

£840,000

Procurement reference

BIP313918928

Published date

23 April 2018

Closing date

1 December 2017

Contract start date

9 January 2018

Contract end date

9 January 2020

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

VisitBritain is seeking an Integrated B2B / B2C Travel partner to work with during 2017-2019 to assist in extending and developing Great Britain travel product in their portfolio, distributing that product across various channels (including in store), B2B marketing and staff education programs, as well as a fully integrated consumer marketing campaign.

The activity will have a 360 degree approach, encompassing everything from research and insights, new and revised product development, staff education on Britain and its packages, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy.

The partner should also have good connections into the travel trade in the key market to extend activity into offline channels. This activity must align with VisitBritain's global brand campaign- Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint.

More information

Links

About the buyer

Address

1 Victoria Street
Victoria
London
SW1H 0ET
UK

Telephone

+442075781064

Email

procurement@visitbritain.org