Published date: 8 June 2020

Awarded opportunity - This means that the contract has been awarded to a supplier.



Closing: 29 May 2020

Contract summary

Industry

  • Radio, television, communication, telecommunication and related equipment - 32000000

  • Communication and multimedia software package - 48500000

Location of contract

South West

Value of contract

£121,000

Procurement reference

700676377

Published date

8 June 2020

Closing date

29 May 2020

Contract start date

16 June 2020

Contract end date

15 June 2021

Contract type

Service contract

Procedure type

Single tender action (non-OJEU)

A direct contract with a single supplier, without competition.

Non-OJEU (Official Journal of the European Union) procedures are valued below a certain financial threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No


Description

The opportunity to directly and indirectly engage with our MTA using platforms that have a genuine interest to them (twitch, mixer, midwest) and tailoring our messaging by being relevant to them through mediums such as eSports, urban music, Arts, and sports. This will be either by live streaming events involving army gamers or having army messaging at key gaming competitions and by using key influencers from the urban music scene to deliver key messages about "Army confidence" by working with a company that can deliver 4 events in the 12 months on their own platforms including Twitch and Mixer enabling the British Army to engage with the company's established audiences.
(1) The opportunity to create army content for adventure training, initial training centres that can be screened on an exclusive army channel on one of the company's platforms.
(2) The Army plays a lot of sport at all levels some of these competitions can be screened to demonstrate the diversity of sporting activity that the Army encourages.
(3) Educational content can be created that is fun and relevant that can be screened digitally and on mainstream channels. The opportunity to directly engage with the MTA using digital platforms is a unique opportunity.
(4) Deliver British Army content on its platforms and assist with the creation of content specifically directed at the hard to reach MTA to assist in both recruitment and connecting the British Army to society.
(5) Deliver the platforms for the Lions League Army Esports league and manage the league structure and streaming live matches on the company's platforms.
(6) Deliver ad-hoc productions on to their platforms that will support Army messaging and additional individual cost.
(7) All content must be cleared through the correct communications channels.
(8) The company will be permitted to use the Army Be The Best Banding on all productions that relate the Army that have been cleared.

This was awarded to Ayozat limited for a 12 month pilot, following this, if successful a competition will be launched to run a similar contract.


Award information

Awarded date

3 June 2020

Contract start date

16 June 2020

Contract end date

15 June 2021

Total value of contract

£121,000

This contract was awarded to 1 supplier.

Ayozat Limited

Address

Europe Alpha House, Tipton Street, Sedgley, West Midlands, DY3 1HE

Reference

No reference - other

Value of contract

£121,000

Supplier is SME?

Yes

Supplier is VCSE?

No


About the buyer

Contact name

Katie Whyte

Address

D Res, Zone 8, 2nd Floor, Ramilies Building, Monxton Road
Andover
SP118HJ
England

Telephone

01264 381962

Email

katie.whyte103@mod.gov.uk


Closing: 29 May 2020