Published date: 8 June 2020
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Radio, television, communication, telecommunication and related equipment - 32000000
Communication and multimedia software package - 48500000
Location of contract
South West
Value of contract
£121,000
Procurement reference
700676377
Published date
8 June 2020
Closing date
29 May 2020
Contract start date
16 June 2020
Contract end date
15 June 2021
Contract type
Service contract
Procedure type
Single tender action (below threshold)
A direct contract with a single supplier, without competition.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The opportunity to directly and indirectly engage with our MTA using platforms that have a genuine interest to them (twitch, mixer, midwest) and tailoring our messaging by being relevant to them through mediums such as eSports, urban music, Arts, and sports. This will be either by live streaming events involving army gamers or having army messaging at key gaming competitions and by using key influencers from the urban music scene to deliver key messages about "Army confidence" by working with a company that can deliver 4 events in the 12 months on their own platforms including Twitch and Mixer enabling the British Army to engage with the company's established audiences.
(1) The opportunity to create army content for adventure training, initial training centres that can be screened on an exclusive army channel on one of the company's platforms.
(2) The Army plays a lot of sport at all levels some of these competitions can be screened to demonstrate the diversity of sporting activity that the Army encourages.
(3) Educational content can be created that is fun and relevant that can be screened digitally and on mainstream channels. The opportunity to directly engage with the MTA using digital platforms is a unique opportunity.
(4) Deliver British Army content on its platforms and assist with the creation of content specifically directed at the hard to reach MTA to assist in both recruitment and connecting the British Army to society.
(5) Deliver the platforms for the Lions League Army Esports league and manage the league structure and streaming live matches on the company's platforms.
(6) Deliver ad-hoc productions on to their platforms that will support Army messaging and additional individual cost.
(7) All content must be cleared through the correct communications channels.
(8) The company will be permitted to use the Army Be The Best Banding on all productions that relate the Army that have been cleared.
This was awarded to Ayozat limited for a 12 month pilot, following this, if successful a competition will be launched to run a similar contract.
Award information
Awarded date
3 June 2020
Contract start date
16 June 2020
Contract end date
15 June 2021
Total value of contract
£121,000
This contract was awarded to 1 supplier.
Ayozat Limited
Address
Europe Alpha House, Tipton Street, Sedgley, West Midlands, DY3 1HE
Reference
No reference - other
Value of contract
£121,000
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Katie Whyte
Address
D Res, Zone 8, 2nd Floor, Ramilies Building, Monxton Road
Andover
SP118HJ
England
Telephone
01264 381962
Share this notice
Closing: 29 May 2020