Published date: 13 April 2023

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 28 April 2023, 5pm

Contract summary

Industry

  • Communication and multimedia software package - 48500000

  • Systems and technical consultancy services - 72220000

  • System and support services - 72250000

Location of contract

United Kingdom

Value of contract

£40,000 to £60,000

Procurement reference

WWF/CF023/0038

Published date

13 April 2023

Closing date

28 April 2023

Closing time

5pm

Contract start date

19 May 2023

Contract end date

20 May 2024

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

Background - Email Marketing Strategy

To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement.

Our key impact goals are to:
Deepen relationships with supporters
Maximise supporter value
Retain commitment

What are we wanting to achieve with dynamically created assets for our emails?
To increase channel revenue.
To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. 
To increase conversions and engagement for all our database.

The chosen supplier will be able to work with us in the following way:

Provide licences for multiple users

Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing)

Connect with ESP (Adestra)

Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services.

(Such as polls, countdown calendars, dynamic banners)

Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel.

WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts)

WWF-UK will determine applicable business logic for each application set-up

The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.

More information

Attachments

About the buyer

Contact name

Poonam Reid

Address

Rufford House,The Living Planet Centre, Brewery Road
WOKING
GU214LL
England

Email

PReid@wwf.org.uk