Published date: 9 January 2020

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 30 January 2020

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

North West

Value of contract

£58,000

Procurement reference

2020-Jan-01

Published date

9 January 2020

Closing date

30 January 2020

Contract start date

2 March 2020

Contract end date

30 November 2022

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

This tender is seeking to appoint a marketing agency that can provide full-service solutions including Strategic campaign development, delivery, implementation and monitoring; launch planning; website design and development; social media strategy and channel development; digital and traditional marketing; sales support assets and collateral design/development; copywriting; brand development; media relations and PR; media buying etc.

The appointed agency will create and deliver/implement a high-impact, innovative, fully integrated marketing and communications strategy and tactical plan. The programme runs for three years and the agency will be appointed to support with pre-launch development, launch of the programme, ongoing delivery of marketing and communications activity, ongoing stakeholder engagement and ongoing review/monitoring. It is expected that the full campaign plan would utilise a range of on and offline channels in campaign delivery that will reach and connect with both individuals and businesses and will launch the programme to the market with immediate measurable impact. Due to the volume of learners and the time period within which the programme needs to gather and maintain momentum, campaign activity will command attention and encourage action. In addition to direct targeting, there is a network of stakeholders and intermediaries that support referrals in to, and wider awareness of Accelerate, therefore an integrated tool-kit will need to be created, and communications as part of the campaign, to help develop a virtual salesforce approach.

This project is part funded by the European Social Fund (ESF),
Skills for Growth Project (Accelerate). Project Number: 03S19 PO3307

The marketing and communications budget for the Accelerate programme is up to £58,000 including VAT.

This is the total budget for the duration of the project and should include all additional costs and expenses. The total budget will not be fully utilized if there is not a need or requirement on behalf of the Skills for Growth (Accelerate) Project.

More information

Links

Additional text

This tender is being run via the University's e-tendering portal, "In-Tend."

Please note that where you have previously registered with In-Tend, it will be necessary for you to ensure that you registration does include being registered to see opportunities for University of Chester. Registration for this site is free for suppliers. There is also Help/ Guidance on how to use the supplier site on the 'Help' section of the site: https://in-tendhost.co.uk/universityofchester/aspx/Help

Tender documents must be completed and returned via In-Tend by 12:00 noon on Thursday 30th January 2020.

About the buyer

Contact name

Procurement Services

Address

Parkgate Road
CHESTER
CH14BJ
England

Telephone

01244512395

Email

procurement@chester.ac.uk

Website

www.chester.ac.uk