HMRC Tax Campaign Tracking (post-wave)

Contract summary

Industry

• Research and development services and related consultancy services - 73000000

Location of contract

Any region

Value of contract

£38,108

Procurement reference

18/19 Comms 02

Published date

12 September 2018

Closing date

5 April 2018

Contract start date

27 July 2018

Contract end date

19 October 2018

Contract type

Not applicable

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

---

Description

Assignment under the Market Research MR130001 Agreement Contract.
Tax credits are administered by HM Revenue & Customs and were designed to provide financial incentives to work and to help children in low income families. There are two types of tax credits - Working Tax Credit and Child Tax Credit. Claimants can qualify for either or both, depending on their circumstances. The amount each household will receive will be different as it's based on their income and their individual circumstances. Tax credits operate on an annual basis. The purpose of this research is to measure the effectiveness of the June - July 2018 Renewals advertising campaign amongst current Tax Credits claimants. The research should evaluate the following; awareness of the campaign, comprehension of key messages, online renewals and have they understood the need to renew their claim.
This contract covers the post wave of the research to understand the effectiveness of the campaign after it has finished.

---

Award information

Awarded date

5 April 2018

Contract start date

27 July 2018

Contract end date

19 October 2018

Total value of contract

£38,108

This contract was awarded to 1 supplier.

GFK U.K. LIMITED

---

About the buyer

Contact name

Olayinka Ege

Address

10 South Colonnade
Canary Wharf London
E14 5AB
England

Email

olayinka.ege@hmrc.gov.uk