Published date: 20 March 2019

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 1 November 2018

Contract summary

Industry

  • Research services - 73110000

Location of contract

Any region

Value of contract

£63,750

Procurement reference

BIP384942233

Published date

20 March 2019

Closing date

1 November 2018

Contract start date

5 November 2018

Contract end date

18 December 2018

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

We are interested in an overview of the online advertising sector, outlining the key players at each stage of the supply chain and their business models. Further, we are seeking robust analysis of the movement of money, data, and content through the online advertising supply chain, including but not limited to how each pound spent by an advertiser breaks down in different scenarios, what service each actor in the chain provides in return for their fees, and how audience/user data flows through the supply chain in the various targeting methods.

More information

Links

Award information

Awarded date

1 November 2018

Contract start date

5 November 2018

Contract end date

18 December 2018

Total value of contract

£63,750

This contract was awarded to 1 supplier.

Plum Consulting London LLP

Address

10 Fitzroy Sq
London
W1T 5HP

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

DCMS Commercial

Address

100 Parliament Street
London
SW1A 2BQ
UK

Telephone

02072116000

Email

commercial@culture.gov.uk