Published date: 13 July 2022

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 2 August 2022, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

W1T 1LN

Value of contract

£65,000

Procurement reference

IT-190-342-2022/303

Published date

13 July 2022

Closing date

2 August 2022

Closing time

12pm

Contract start date

23 August 2022

Contract end date

22 August 2023

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The British Film Institute (the 'BFI') is seeking to appoint a supplier to manage a year-long research project into the audiences who engage with the BFI's public offer. This should encompass a quantitative tracking survey that will provide key metrics on audiences across five different touchpoints and additional qualitative 'deep dives' into particular areas of focus that need more analysis. The touchpoints are a mixture of digital and in-person experiences. A key outcome of this research is to understand the audiences both in-person and online and how they differ.

BACKGROUND
The BFI regularly conducts research amongst its constituent audiences and consumers in order to measure and evaluate reach and diversity.
As part of our future plan and our focus on two core areas for transforming access - diversifying audiences and growing our digital platforms - we have identified two major areas that we now seek to address with a new programme of audience research that will provide the BFI with insight that can be utilised for decision making.

SERVICE REQUIREMENT

The BFI's primary objective is quantitatively to profile and build a picture of its audience engagement across five key touchpoints in order to better understand:

o the socio-demographic profile of our audiences
o the frequency of their engagement and type of engagement
o the motivations behind their most recent engagement
o the impact of their experience with the BFI
o their un-met needs
o their loyalty and intentions to continue with subscription-based elements (BFI membership, BFI Player, Sight and Sound magazine)
o their brand perception of the BFI

The following list represents the five main touchpoints for which we wish to collect data. Some of these are overlapping e.g., visitors to the Southbank may well have used BFI Player or engaged on BFI social media platforms;

o the BFI London Film Festival
o the BFI Flare Film Festival
o BFI Player and free video-on-demand (VoD)
o BFI Southbank venue and/or BFI IMAX
o Social media

Full details are set out in the Invitation to Tender document.

The tender deadline is 12:00 noon on 2 August 2022.

More information

Links

Additional text

To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal.

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Henry Vivian-Neal

Address

21 Stephen Street
London
London
W1T 1LN
United Kingdom

Telephone

020 7173 3299

Email

Henry.Vivian-Neal@bfi.org.uk