Published date: 12 March 2019

Last edited date: 12 March 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 2 April 2019

Contract summary

Industry

  • Printed matter and related products - 22000000

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • Advertising and marketing services - 79340000

    • Advertising consultancy services - 79341100

    • Advertising campaign services - 79341400

    • Marketing management consultancy services - 79413000

Location of contract

BS16 1QY

Value of contract

£4,000,000 to £4,300,000

Procurement reference

UWE/007/2019E

Published date

12 March 2019

Closing date

2 April 2019

Contract start date

10 June 2019

Contract end date

9 June 2020

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The University is going out to tender for a provider of media buying services to support student recruitment campaign activity. Services include media strategy, domestic (and potentially international) media planning and buying including digital, bought media and out of home, campaign planning and optimisation, account management, reporting and other media deliverables.
The media Agency will be required to deliver a robust media strategy for the next 4 years to deliver our student number targets, brand health and market growth objectives for the longer term.

In Scope:
-Media strategy, planning and buying - online and offline, including out of home.
-Advertising campaign planning and management
-Campaign optimisation
-Account management
-Reporting
-Media partnerships and training
-Copywriting and creative services as an option
-UK and international markets

The media Agency will be required to deliver a robust media strategy for the next 2 years, with the option to extend to a further period of two years subject to satisfactory contract performance and business needs of the University. The media strategy will deliver our student number targets, brand awareness and longer term market growth objectives.

The Media Agency must have proven expertise in delivering a media strategy and associated media plans that are innovative and digitally focused, delivering compelling content across all channels to tell the story of the University, it's students, graduates, staff and partnerships.

The Media Agency will be transparent on trading and commercial structures, efficient in financial management and reconciliation.

More information

Links

Additional text

Please Express interest on the HE In-Tend Portal: https://in-tendhost.co.uk/he/aspx/Home

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Zulaykha Rajput

Address

Coldharbour Lane
Bristol
Avon
BS16 1QY
United Kingdom

Telephone

0117 328 2227

Email

Zulaykha.Rajput@uwe.ac.uk

Website

www.uwe.ac.uk