Published date: 28 June 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 26 January 2023, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

London

Value of contract

£1,000,000

Procurement reference

22-F-18

Published date

28 June 2023

Closing date

26 January 2023

Closing time

12pm

Contract start date

1 April 2023

Contract end date

31 March 2025

Contract type

Supply contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

Our requirements for the agency are across the following areas;
Multi-channel campaign development and delivery:
Strategic and creative development for integrated through-the-line campaigns; capability in developing campaigns from briefing through all stages i.e. campaign strategy; proposition development; creative development and production; across all customer marketing and advertising channels (TV is not a usual feature of our marketing plan but capability in delivery would be required).

Customer Relationship Management (CRM):
Strategic development and delivery of an ongoing programme of marketing comms for a regulated client, through the lifecycle of a customer i.e. on-boarding, upsell/cross-sell, engagement comms - to support customer satisfaction and retention, and build loyalty.

Data-driven:
Consultation and expertise to create data-driven and personalised customer campaigns, leveraging our knowledge and insights, marketing automation and experimentation capabilities. You would work closely with NS&I's Data Planning team to support, develop and provide challenge as we build this capability internally.

Award information

Awarded date

15 March 2023

Contract start date

1 April 2023

Contract end date

31 March 2026

Total value of contract

£1,000,000

This contract was awarded to 1 supplier.

TMW Unlimited Group

Address

First Floor, Orion House,
5 Upper St Martin's Ln,
London
WC2H 9EA

Reference

Companies House number: 09321509

Value of contract

£1,000,000

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Rachel Whellans

Address

20 Great Smith Street
LONDON
SW1P 3BT
England

Telephone

07779 778 253

Email

rachel.whellans@nsandi.com