Published date: 26 October 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 12 August 2021, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

CV8 2TL

Value of contract

£35,000 to £155,000

Procurement reference

tender_277720/1008632

Published date

26 October 2021

Closing date

12 August 2021

Closing time

12pm

Contract start date

25 October 2021

Contract end date

31 March 2024

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AWARD NOTICE...CLOSING DATE AMENDED TO 12th AUGUST. AHDB are looking for an English speaking In-Market Representative to North America (USA & Canada markets) for British dairy products. These products will be from England, Wales & Scotland.
AHDB require the representative to be based or have a commercial office in Toronto, Montreal or the East Coast of USA, evidence of this will be required as part of the award criteria.
The successful representative will be expected to:

- Liaise closely with the AHDB Dairy Exports team, to agree and update on activity and provide the latest market intelligence and insights
- Identify and develop priority markets (East coast, West coast or specific states for dairy products)
- Effectively maintain and build new relationships with relevant contacts in the US & Canada. Where appropriate, work jointly with them to increase market exposure and demand for British dairy products.
- Devise and implement effective local strategies to promote British dairy products aimed at increasing awareness and brand loyalty.
- Devise and help implement online and social media strategy in conjunction with AHDB Dairy & a social media company to raise awareness of British Dairy products.
- Support in-market exhibition activity.
- Liaise with AHDB staff in areas such as media, PR, digital.

More information

Previous notice about this procurement

AHDB In-Market Representative for North America (covering dairy products)

  • Opportunity
  • Published 16 June 2021, last edited 5 August 2021

Attachments

Additional text

AWARD NOTICE...Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity

1. Register your company on the eSourcing portal (this is only required once)
Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue'
Enter your correct business and user details - Note the username you chose and click 'Save' when complete
You will shortly receive an email with your unique password (please keep this secure)

2. Express an Interest in the tender
Login to the portal with the username/password
Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content.
Click the 'Express Interest' button at the top of the page.
This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box

3. Responding to the tender
Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining)
You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT
There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Award information

Awarded date

20 September 2021

Contract start date

25 October 2021

Contract end date

31 March 2024

Total value of contract

£185,000

This contract was awarded to 1 supplier.

Paul Blake Food Consultant

Address

Ontario, Canada

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Sarah Waters

Address

AHDB, Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
England

Email

procurement@ahdb.org.uk