Published date: 17 December 2019

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 3 February 2020

Contract summary

Industry

  • Marketing management consultancy services - 79413000

Location of contract

South West

Value of contract

£25,000 to £50,000

Procurement reference

BIP458557210

Published date

17 December 2019

Closing date

3 February 2020

Contract start date

6 March 2020

Contract end date

5 March 2023

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The University of Bath is reviewing its branding policy.
We are seeking a partner to help us develop:
-A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression
-New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University
-A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand

More information

Links

About the buyer

Contact name

Liam Kilawee

Address

Purchasing Services
Bath
BA2 7AY
UK

Telephone

+441225385634

Email

l.kilawee@bath.ac.uk