Published date: 24 November 2016

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 11 November 2016

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

Any region

Value of contract

£25,500

Procurement reference

16/17 BC&S 02

Published date

24 November 2016

Closing date

11 November 2016

Contract start date

24 November 2016

Contract end date

31 July 2017

Contract type

Not applicable

Procedure type

Not applicable

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Assignment under the Market Research MR130001 Agreement Contract.

The Business Customer & Strategy Directorate contributes to HMRCs customer-centric business strategy by maximising the extent to which businesses comply with their tax obligations. It has developed a strategy for the 4.8 million SME customers, with overarching objectives to improve compliance and customer experience, whilst reducing the overall cost of service. YouTube products were not included in previous quantitative research carried out to track customer views of SME digital support products because it is a relatively new channel for HMRC. Evidence is now needed to track views of these products as they are our fastest growing SME digital support channel. The findings will be used to identify the effectiveness of our YouTube products and their impact on compliance attitudes, behaviours and customer satisfaction. The results will also assist HMRC in identifying any weaknesses in these products and areas in need of improvement.

More information

Attachments

Award information

Awarded date

15 November 2016

Contract start date

24 November 2016

Contract end date

31 July 2017

Total value of contract

£25,500

This contract was awarded to 1 supplier.

Ipsos Mori

Address

3 Thomas More Street, St Katharine's & Wapping, London E1W 1YW

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Olayinka Ege

Address

100 Parliament Street
London
SW1A 2BQ
England

Email

olayinka.ege@hmrc.gsi.gov.uk