Published date: 12 February 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 23 October 2017, 12am

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

PO19 1RQ

Value of contract

£500,000

Procurement reference

WSCC - 015837 - AWARD

Published date

12 February 2021

Closing date

23 October 2017

Closing time

12am

Contract start date

1 January 2018

Contract end date

31 December 2018

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

West Sussex County Council (WSCC / the Council) is seeking tenders from suitably qualified organisations to provide a range of services and support to the Council to deliver, develop and grow the Experience West Sussex offer.
This work started in 2015 from an identified need to promote West Sussex to a new, younger target market from London and the wider South East as a place to visit and stay, based on the best of what the County has to offer the audience. The aims have been to introduce a new audience to the County and its businesses; to support the visitor economy and have a positive economic impact from increasing visitor spend; and encouraging more visitors to stay overnight. The campaign messages and content have also been used to encourage residents to enjoy and experience what is on their doorstep.
For 2017, the campaign goals are:
plus 28,700 social followers and page likes
147,667 engagements on social media
28,147 link clicks to the website
Onsite engagement: under 70 percent of time on site more than 50 seconds
The core service is to propose a marketing plan annually to achieve the objectives (and initially for 2018) to include the design, delivery and evaluation of the Experience West Sussex digital marketing campaign for the year.

The additional service is to propose, as part of the marketing plan, additional marketing activities to achieve the objectives.

Award information

Awarded date

21 December 2017

Contract start date

1 January 2018

Contract end date

31 December 2018

Total value of contract

£500,000

This contract was awarded to 1 supplier.

Cobb Digital Ltd

Address

Unit B, Level 8 South, New England House, New England Street, Brighton, East Sussex, United Kingdom, BN1 4GH

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Sarah Carr (WSCC)

Address

West Street
Chicester
West Sussex
PO19 1RQ
United Kingdom

Telephone

0330 22 28558

Email

sarah.carr@westsussex.gov.uk