Published date: 11 July 2017

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 27 March 2017

Contract summary

Industry

  • Market research services - 79310000

Location of contract

London

Value of contract

£150,000

Procurement reference

tender_92376/595970

Published date

11 July 2017

Closing date

27 March 2017

Contract start date

3 May 2017

Contract end date

2 May 2019

Contract type

Service contract

Procedure type

Other:

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

At Public Health England (PHE), we use a number of statistical models to inform budget prioritisation and campaign strategy, and to evaluate the impact of our marketing activity as part of the holistic evaluation we carry out for our campaigns. We currently use a bespoke model to help evaluate our Act FAST campaign.

We have been using this model for nearly eight years and we have now reviewed and updated the model.

Additionally, PHE has a longer term ambition to employ similar (but different) approaches to modelling the quantifiable impact of other PHE campaigns, initially with a particular focus on Change4Life

The awarded contractor Now Advertising Ltd will be working across all our campaigns, including Act FAST and Change4Life, to understand the economic and societal impact they have - along with the return on investment that they deliver.

The contract was awarded using the Crown Commercial Service 'RM3796 Communication Services Framework' Under Lot 1 'Specialist Consultancy Services'.

Award information

Awarded date

15 June 2017

Contract start date

3 May 2017

Contract end date

2 May 2019

Total value of contract

£150,000

This contract was awarded to 1 supplier.

Now Advertising Ltd

Address

56 -60 Berners St, London WIT 3NQ

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Wellington House, 133 -155, Waterloo Road,
London
SE1 8UG
England

Email

tenders@phe.gov.uk