Published date: 17 September 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 21 July 2021, 12pm

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

SW1W 0BD

Value of contract

£27,000,000

Procurement reference

CF-0000800D4L000000DloEUAS1

Published date

17 September 2021

Closing date

21 July 2021

Closing time

12pm

Contract start date

1 September 2021

Contract end date

31 August 2024

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.

VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.
The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.

A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals.

The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at £4.5m per year

Award information

Awarded date

27 August 2021

Contract start date

1 September 2021

Contract end date

31 August 2024

Total value of contract

£27,000,000

This contract was awarded to 1 supplier.

British Airways

Address

Waterside, PO BOX 365, Harmondsworth,, Harmondsworth,, UB7 0GB

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Procurement Team

Address

3 Grosvenor Gardens
London
SW1W 0BD
GB

Email

procurement@visitbritain.org