Published date: 28 August 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 9 April 2024, 12pm

Contract summary

Industry

  • Marketing services - 79342000

Location of contract

CV3 4PE

Value of contract

£1,000,000 to £2,000,000

Procurement reference

CF-0354900D8d000003VQwdEAG

Published date

28 August 2024

Closing date

9 April 2024

Closing time

12pm

Contract start date

1 June 2024

Contract end date

31 May 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

Awarded contract - AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms.

More information

Attachments

Award information

Awarded date

13 May 2024

Contract start date

1 June 2024

Contract end date

31 May 2028

Total value of contract

£2,000,000

This contract was awarded to 1 supplier.

SOPEXA JAPON K.K.

Address

3-12-8-3F Ebisu, Shibuya-ku, Tokyo, 1500013, Tokyo, 1500013

Reference

None

Supplier is SME?

Yes

About the buyer

Contact name

Sarah Waters

Address

AHDB, Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
UK

Email

procurement@ahdb.org.uk