Published date: 30 April 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 14 May 2018

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

B15 2TT

Value of contract

£45,000 to £60,000

Procurement reference

FRAM417/18

Published date

30 April 2018

Closing date

14 May 2018

Contract start date

16 July 2018

Contract end date

16 July 2020

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Campaign concept has been developed by the Development and Alumni Relations Office (DARO) senior team, and road tested through workshops and conversations with internal stakeholders.

We are now looking for expertise and experience in fundraising communications (ideally in working with university fundraising) to take the campaign concept (which will be shared in more detail with shortlisted agencies) and shape it into the story and identity for the campaign, covering both messaging and visuals. It is expected that the messages will be tested, either by us or the appointed agency, to provide some degree of confidence that the campaign messages and visuals will be relevant to the identified audiences.

This project does not cover the creation of Campaign communications collateral, with the exception of the campaign video(s).

We have identified two lots in which we now seek to partner with fundraising communications experts.

1. Campaign narrative, messages, look and feel
a. A compelling story and set of final messages, both universally relevant and differentiated by audience.
b. Recommendations on the names and headlines messages of each of the impact themes and fundraising programmes.
c. Campaign name, logo and branding, with guidelines.
d. Message testing with identified key audiences, to include:
i. The resonance of the University's founder Joseph Chamberlain with a range of audiences and recommendation on whether this should form part of the Campaign story.
ii. The resonance of the University's/city's USPs and recommendation on whether all/some/none of these should form part of the Campaign story.
e. Advice on communications channels, including potential ambassadors.

2. Flagship launch collateral e.g. video(s) and advice on launch events (delivery in Spring 2019).

An expanded version of this document with more detailed background and lot specification will be made available to those who are selected to proceed to any tendering stage after completion of the Expression of Interest, and subject to a non-disclosure agreement.

More information

Links

Additional text

Responses MUST be submitted electronically via the In-tend website www.in-tendhost.com/universityofbirmingham.

Your Expression of Interest MUST be returned by 12 midday (12.00 GMT) on 14 May 2018.

Any queries should be submitted through in-tend correspondence but if you have any issues with access to the system, please contact:

Paul Markham
Category Manager for Professional Services
Tel : 0121 415 8807
Email : p.markham@bham.ac.uk



Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Paul Markham

Address

Edgbaston
Edgbaston
Edgbaston
B15 2TT
United Kingdom

Telephone

0121 415 8807

Email

p.markham@bham.ac.uk