City of London Workers Promotional Campaign

Contract summary

Industry

• Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

London

Value of contract

£400,000

Procurement reference

tender_272809/983963

Published date

28 July 2021

Closing date

25 May 2021

Closing time

12pm

Contract start date

22 July 2021

Contract end date

21 January 2022

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

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Description

This is a contract award notice for the provision of an agency partner to create and execute a marketing campaign in late Summer/Autumn to drive awareness and participation in the City's renewed vibrant and thriving offer.
The project requires the following agency services: Strategy (audience insights will be provided); Creative Concept Development and subsequent Asset Production; Paid Media Planning and Buying; Earned Media Planning and Delivery; development of Evaluation Methodology.
The duration of the contract is six months, subject to the right of the City (at its sole discretion) to exercise its right to extend the Contract by up to three months. The maximum length of the contract is therefore nine months.

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More information

Links

• https://www.contractsfinder.service.gov.uk/notice/cd090080-9a76-4010-ac21-c140e776cdeb?origin=SearchResults&p=1
• Tender notice
• Contract opportunity

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Award information

Awarded date

7 July 2021

Contract start date

22 July 2021

Contract end date

21 January 2022

Total value of contract

£400,000

This contract was awarded to 1 supplier.

Aylesworth Fleming Limited

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About the buyer

Contact name

James Carter

Address

Guildhall
London
EC2P 2EJ
England

Telephone

02073321065

Email

james.carter@cityoflondon.gov.uk

Website

www.cityoflondon.gov.uk