Published date: 13 December 2022

Last edited date: 17 January 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 4 November 2022, 5pm

Contract summary

Industry

  • Research and development services and related consultancy services - 73000000

Location of contract

United Kingdom

Value of contract

£800,000

Procurement reference

CW83162

Published date

13 December 2022

Closing date

4 November 2022

Closing time

5pm

Contract start date

7 November 2022

Contract end date

6 November 2024

Contract type

Service contract

Procedure type

Call-off from a dynamic purchasing system

A mini-competition or direct purchase from a pre-established dynamic purchasing system.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We require a research agency to measure the impact of HMRC paid advertising, through campaign tracking. This would include awareness of the campaigns, message take out and action taken/behaviour changed as a result of the advertising. This research is critical in evaluating the advertising's effectiveness in meeting set HMRC objectives and outcomes as well as efficiencey in terms of value for money and return on investment.

Award information

Awarded date

4 November 2022

Contract start date

7 November 2022

Contract end date

6 November 2024

Total value of contract

£800,000

This contract was awarded to 1 supplier.

YOUGOV PLC

Address

50 Featherstone Street
LONDON
EC1Y 8RT
GB

Reference

Companies House number: 03607311

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Fintan Bradley

Address

Customs House Annexe,20 Lower Thames Street
LONDON
SS991AA
England

Email

fintan.bradley@hmrc.gov.uk