Published date: 11 January 2017

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 31 August 2016

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

CV8 2TL

Value of contract

£500,000

Procurement reference

2015-116/2 AWARD

Published date

11 January 2017

Closing date

31 August 2016

Contract start date

21 October 2016

Contract end date

20 October 2020

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AHDB France require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, and the PGI West Country (beef and lamb).
To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service:
Press and PR with restaurants
A PR event with the Parisian food service sector
A PR event with supermarkets in France focussed principally on QSM/St George Lamb
For PR events for the Parisian food service sector, all field marketing activities are designed to increase the visibility of a selection of brands on menus where meat is positioned at the core centre of the menu. Outcome would be the visibility of British beef or lamb appearing on Parisian menus.
For joint Press and PR activity for meat restaurants in England and France, the agency would be expected to present an innovative project designed to increase awareness of the quality of beef and lamb and other food products (pork and dairy) in the food service sector in France and England. The focus should be around the complementarity of English and French food and drinks, on a high quality segment. The outcome would be to increase QSM and PGI WC with French and English restaurants.
For PR events for the retail sector, the agency should be able to present an activity/event designed to strengthen further the loyalty of supermarkets to St George lamb. This is done by the repetition of this activity, building loyalty between supermarkets and the St George brand, and also between shoppers and the St George brand. The outcome would be to consolidate the position of St George in the French retail sector and to develop a concept that strengthens loyalty of supermarkets across France to the brand.
The supplier must be fluent in French and have deep knowledge of fresh meat distribution in the food service sector in France and have strong experience and expertise in terms of marketing imported fresh meat in France. Also the agency must have good contacts with meat specialized food journalists, food writers and other key opinion formers in France and in England. It also should have a strong knowledge of meat restaurants on both sides of the Channel. Submissions will be accepted in English and French.

More information

Previous notice about this procurement

QSM PR Activity for French Market

  • Opportunity
  • Published 21 July 2016

Additional text

Expressions of interest must be emailed to procurement@ahdb.org.uk for the attention of Sarah Jackson, quoting the ref 2015-116 QSM PR France. Once this is received, the complete document will be sent in either English or French upon request

Award information

Awarded date

27 September 2016

Contract start date

1 April 2017

Contract end date

31 March 2019

Total value of contract

£610,000

This contract was awarded to 1 supplier.

Vivactis Public Relations

Address

114 Avenue Charles de Gaulle
92200
Neuilly-sur-Seine
France

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Sarah Jackson

Address

AHDB
Stoneleigh Park, Kenilworth
Warwickshire
CV8 2TL
England

Email

procurement@ahdb.org.uk

Website

www.ahdb.org.uk