Published date: 30 June 2021
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Sales, marketing and business intelligence software package - 48480000
Sales or marketing software package - 48481000
Programming services of packaged software products - 72210000
Sales, marketing and business intelligence software development services - 72212480
Sales or marketing software development services - 72212481
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Marketing services - 79342000
Marketing management consultancy services - 79413000
Location of contract
North East
Value of contract
£50,000
Procurement reference
NCL001-DN547164-94691622
Published date
30 June 2021
Closing date
11 June 2021
Closing time
12pm
Contract start date
22 June 2021
Contract end date
31 October 2021
Contract type
Service contract
Procedure type
Restricted procedure
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
We are seeking to appoint a supplier to work with NICRE to build a new website, develop interactive toolkits and create an explainer animation.
• User research and proto personas
We have carried out some market segmentation work and our three centres have a firm grasp of their audiences in their respective geographic areas in England (North East, South West and Midlands). We are keen to develop our understanding of the segments through the development of proto personas, which will provide a foundation to the website development and present opportunities for personalisation. A proposal for the approach to verify the segments with user research to create proto personas should be included as part of this tender.
• New website build
NICRE's existing website was always designed to be an embryonic site for our first few months and while it states our aims and gives an overview of our activities, it does not meet our needs as we develop and look to the future.
The development of our new website should be heavily informed by user experience, search engine optimisation and be consistent with the NICRE brand.
• Toolkit development
We are working on the development of two toolkits that will require creative treatment to turn them into interactive and downloadable online resources for our audiences. Creative outputs may include long form content, fact sheets, infographics and short videos, depending on the required outputs of the toolkit. A third toolkit is being developed independently and the resources will be made available for incorporation into the site.
• Explainer animation
We want digital content that speaks to our audiences and is usable on a variety of platforms. The animation will give an overview of NICRE, explain what we do and explore our role in fostering rural enterprise.
Award information
Awarded date
21 June 2021
Contract start date
22 June 2021
Contract end date
31 October 2021
Total value of contract
£33,552
This contract was awarded to 1 supplier.
The Works Advertising & Design
Address
2 Scorers
Bowes Business Park
Chester-le-street
County Durham
United Kingdom
DH3 4ANReference
None
Supplier is SME?
Yes
Supplier is VCSE?
No
About the buyer
Contact name
Natalie Morton
Address
Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
United Kingdom
Telephone
+44 1912086220
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Closing: 11 June 2021, 12pm