Published date: 6 November 2018

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 13 August 2018

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • Education and training services - 80000000

Location of contract

East of England

Value of contract

£150,000

Procurement reference

LGSS001-DN348205-65269328

Published date

6 November 2018

Closing date

13 August 2018

Contract start date

18 September 2018

Contract end date

30 September 2019

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Fenland and East Cambridgeshire Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambridgeshire as a desirable location for teachers to live and work.

The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both a national level and the specific circumstances of Fenland and East Cambridgeshire.

The successful provider will design and deliver a marketing campaign including:
• Targeted online and social media advertising
• Regional advertising in key target areas
• Marketing materials

The key aim of this campaign is to reduce the vacancy levels in schools in Fenland and East Cambridgeshire and to ensure high-quality teachers are working in the area.

In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambridgeshire.

The success of the campaign will be measured with a combination of outputs (e.g. campaign target audience reached), outtakes (e.g. campaign awareness) and outcomes (e.g. numbers applying for vacancies in schools).

More information

Previous notice about this procurement

Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign

  • Opportunity
  • Published 18 July 2018

Award information

Awarded date

2 November 2018

Contract start date

19 November 2018

Contract end date

18 November 2019

Total value of contract

£139,400

This contract was awarded to 1 supplier.

Athene Communications

Address

PE1 1JL

Reference

None

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Address

Shire Hall
Castle Hill
Cambridge
CB3 0AP
England

Email

procurement@northamptonshire.gov.uk

Website

http://www.cambridgeshire.gov.uk