Published date: 28 June 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 7 June 2021, 12pm

Contract summary

Industry

  • Sales, marketing and business intelligence software package - 48480000

  • Sales or marketing software package - 48481000

  • Programming services of packaged software products - 72210000

    • Sales, marketing and business intelligence software development services - 72212480

    • Sales or marketing software development services - 72212481

    • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

    • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

North East

Value of contract

£40,000

Procurement reference

NCL001-DN546160-33395244

Published date

28 June 2021

Closing date

7 June 2021

Closing time

12pm

Contract start date

28 June 2021

Contract end date

4 July 2022

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The successful supplier is required to have the ability to provide the following services and experience:
Organic social media management
• Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings
• Support live-streaming chats with staff/students and virtual open days, when required
• Input and content recommendations for our student content interns.
• The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity.
• Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this.
• Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements
• Provide recommendations on content best practice and trends
• Provide a named Account Manager
• Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office.
Paid media
• Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on:
o Weibo
o WeChat
o Douyin
o YouKu
o Baidu
o Toutiao
o Zhihu
• Provide detailed campaign attribution and KPI measurements for all media plans
• Provide full campaign reporting and optimisation as part of all media plans
• Provide support on creative optimisation and testing
• Provide regular insight into industry best practice, trends and future placement opportunities
• Provide a single Account Manager for all campaigns

Award information

Awarded date

22 June 2021

Contract start date

28 June 2021

Contract end date

4 July 2022

Total value of contract

£102,000

This contract was awarded to 1 supplier.

TONG

Address

Office 304, Edinburgh House, Vauxhall
London
Greater London
United Kingdom
SE11 5DP

Reference

None

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Natalie Morton

Address

Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
United Kingdom

Telephone

+44 1912086220

Email

Natalie.Morton@ncl.ac.uk