Published date: 1 February 2021

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 12 February 2021, 12pm

Contract summary

Industry

  • Data services - 72300000

Location of contract

London

Value of contract

£100,000 to £500,000

Procurement reference

BIP566004943

Published date

1 February 2021

Closing date

12 February 2021

Closing time

12pm

Contract start date

23 February 2021

Contract end date

24 March 2022

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The British Tourist Authority (BTA) T/A - VisitBritain/VisitEngland play a unique and critical role leading the growth of tourism and providing expertise, leadership and insight to government and the tourism industry. With a mission to build on tourism's record of success, to make tourism more successful and productive for the economy. Therefore, this work is being commissioned to create the foundation of a platform that will enable VisitBritain/VisitEngland empower the sector through the power of data and insight.

The purpose of this requirement is for the BTA to purchase access to key tourism data. This will give us access to a complete lifecycle view of all key stages of the customer journey in a clean, easy to access platform to inform internal decision making as part of our tourism recovery plan (ensuring our marketing is as refined in targeting the right audience at the right time using the right channel mix), and enhancing our ability to evaluate the effectiveness of our sector activities (where we can track not just what consumers are saying as measures of intent but what they actually do, spend money on and travel to), optimise marketing in flight, and address the gaps in knowledge that only demand side data can cover.

More information

Links

Additional text

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

About the buyer

Contact name

Procurement Team

Address

151 Buckingham Palace Road
Victoria
London
SW1W 9SZ
UK

Telephone

02075781241

Email

procurement@visitbritain.org