Published date: 6 September 2024

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 19 July 2024, 12pm

Contract summary

Industry

  • Research services - 73110000

  • Research consultancy services - 73210000

  • Design and execution of research and development - 73300000

    • Market research services - 79310000

    • Economic research services - 79311400

Location of contract

B4 6AT

Value of contract

£0 to £72,000

Procurement reference

IT-198-309-2024-WMGC-0396 - AWARD

Published date

6 September 2024

Closing date

19 July 2024

Closing time

12pm

Contract start date

19 August 2024

Contract end date

31 January 2025

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics.

This piece of work needs to track progress against a series of key perceptions metrics
(i) awareness/familiarity with the region's offer as an investment, business and tourism destination.
(ii) positive/negative sentiment about the region's offer and
(iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands.
It needs to target the following key audiences
(i) domestic and overseas visitors and
(ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier.
It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved. It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels.

Award information

Awarded date

19 August 2024

Contract start date

19 August 2024

Contract end date

31 January 2025

Total value of contract

£71,900

This contract was awarded to 1 supplier.

Echo Research Limited

Address

PM House, Riverway Estate, Old Portsmouth Road, Guildford, Surrey, United Kingdom, GU3 1LZ

Reference

None

About the buyer

Contact name

Zoe Middleton

Address

20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom

Telephone

07483078415

Email

zoe.middleton@wmgrowth.com