Published date: 18 March 2024

Last edited date: 19 March 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 8 April 2024, 12pm

Contract summary

Industry

  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

  • Direct marketing services - 79342100

    • Marketing management consultancy services - 79413000

Location of contract

B4 6AT

Value of contract

£0 to £160,000

Procurement reference

IT-198-296-2024-WMGC-0322

Published date

18 March 2024

Closing date

8 April 2024

Closing time

12pm

Contract start date

6 May 2024

Contract end date

31 March 2025

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process.

The tender is focused on the agency delivering a creative campaign strategy, plan and high-quality, multi-format creative concepts that can be deployed across a range of campaign activations.

Strategic Creative
We require the services of a strategic lead creative and marketing agency to develop a campaign strategy, plan and impactful creative multi-channel marketing campaign that will resonate with our identified target audiences
Campaign deliverables include (but are not exclusive to):
o Big idea campaign creative concept/s, leveraging and building out the innovation narrative and messaging that has been developed by our communications agency
o Advertising and campaign core assets - hero campaign, hero advert (film), and high-level activations which may include an experiential concept
o Range of sector and life-stage focused marketing campaign assets for international markets, defined by the media strategy, but including programmatic creative (audio, video, display) and outdoor appropriate to international markets (media spend budget is separate)
o Creative for sales materials - brochures and flyers
o Content and creative for digital channel amplification - social media, campaign microsite
o Case study creative formats - video and written
o Full events activations: examples include London Tech Week, EXPO Real and Birmingham Tech Week
o International sales missions - we are planning international trade missions in 24/25 where we would showcase the campaign using related collateral, content and presentations
o Physical experiential in one location
o Guerilla campaign activity
* Key Sectors include: Low Carbon CleanTech, Future Mobility, Business Professional & Financial Services, Life Sciences, Data Driven Health Care, Advanced Manufacturing and Creative & Digital Technologies

More information

Links

Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Zoe Middleton

Address

20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom

Telephone

07483078415

Email

zoe.middleton@wmgrowth.com