Published date: 3 January 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 23 March 2018, 12pm

Contract summary

Industry

  • Administrative services related to tourism affairs - 75125000

Location of contract

West Midlands

Value of contract

£0.01

Procurement reference

2018-WMGC-DEF01

Published date

3 January 2021

Closing date

23 March 2018

Closing time

12pm

Contract start date

25 March 2018

Contract end date

30 October 2018

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The West Midlands Growth Company (WMGC) supports the creation of new jobs, the expansion of existing businesses and attracts new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan. This project is funded by Visit Britain / Visit England's 'Discover England' programme, which seeks to broaden the reach of international visitors to England through introduction to new markets and development of bookable, commissionable product. It is match funded by project partners. This project has three core aims
a) product development - to increase bookable, commissionable product along the intuitive routes created by the waterways, creating unique, memorable English holidays which encourage repeat visits;
b) market development - to increase the knowledge of, and propensity to visit to England's Heartland through the travel trade supply chain; and
c) economic impact by using the iconic attractions of the Ironbridge Gorge, Shakespeare's Stratford, Warwick Castle, and the waterways as the hook to increase the volume and value of visits across the seasons with Birmingham as the prime international gateway
This project will grow shoulder and low season visits based on a three-model approach to incentivise visits to the region:
1. For narrow boating exploring England's Heartland by canal using the waterway rings as inspiration, with our year 1 partner Drifters, who will work with a ground handler to package narrowboat hire with a selection of additional activities accessed from the canal for the mature experience seekers and outdoor adventurers (March-June and September-October);

2. For walking and cycling along the waterways (high and shoulder season) working in partnership with expert intermediaries offering self-guided (or guided) walking or cycling trails, booking accommodation, providing detailed notes and maps, luggage transfer with itineraries featuring a range of waterside activities which complement a trip to England for our markets.

3. For year-round waterside holidays cultural shortbreaks will attract visitors, and these same waterways will be a key feature for their dispersal.

Itinerary development will encourage extended stay / spend to enjoy a range of active or cultural / heritage activities.

All suppliers must visit and register interest via the In-Tend system prior to submitting the tender.
https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

More information

Previous notice about this procurement

Waterways Visitor Economy Business Engagement, Support & Development for export

  • Opportunity
  • Published 6 March 2018

Attachments

Award information

Awarded date

28 March 2018

Contract start date

28 March 2018

Contract end date

30 October 2018

Total value of contract

£150,000

This contract was awarded to 1 supplier.

BTS

Address

23 Stafford Street
Edinburgh
EH3 7BJ

Reference

Companies House number: SC279869

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Paul Jones

Address

Broad Street
BIRMINGHAM
B12ND
England

Telephone

0121 202 5115

Email

paul.jones@wmgrowth.com