Published date: 15 December 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 24 September 2020, 12pm

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

Location of contract

London

Value of contract

£200,000

Procurement reference

MCS_DIT_002

Published date

15 December 2020

Closing date

24 September 2020

Closing time

12pm

Contract start date

23 November 2020

Contract end date

30 April 2021

Contract type

Service contract

Procedure type

Competitive quotation (below threshold)

The buyer selects a group of potential suppliers to invite to tender.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Private procurement rules

Supply chain notices are business-to-business transactions and are not bound by the same rules and restrictions as public sector contracts. The UK government is not responsible for the conduct of such procurement.

Description

M&C Saatchi is looking to procure a subcontract (under its Strategic & Specialist Marketing Contract with the Department for International Trade (DIT)) for the services of a specialist branding agency to deliver a brand refresh for the cross-government GREAT Brand.

GREAT is Her Majesty's Government's (HMG's) international marketing campaign, working across twenty-two (22) government departments. It drives jobs, growth and influence for the UK by encouraging people to trade, study and visit the UK.
Widely recognised as the finest campaign of its type in the world, it is present in one hundred and forty five (145) countries globally. HMG partners with iconic British institutions like the Premier League, BBC Studios and BAFTA, bringing the very finest parts of the UK together under a single brand.
The GREAT HQ team are located in FCO offices on King Charles Street. This team act as overall brand owners, leading the overall campaign's vision, governance and partnerships across all of HMG.
In its 8th anniversary, the brand is ready for an evolution, bringing along the successes it has achieved so far and moving forward to where the UK is here and now. This will require bringing a modern and dynamic look to the brand, taking into consideration everything that is loved about the UK and encouraging new and existing audiences to consider us.
A new brand identity is required for the campaign, which will culminate in a brand look and a detailed set of brand guidelines, with a range of assets under a brand toolkit to allow us to begin executing the new brand.
More detail on the background and brief are in the attachments.

M&C Saatchi are seeking to procure the services of a specialist branding agency on behalf of the UK Government to deliver a brand refresh for the GREAT Brand.
This procurement consists of two parts:
1. Written submission
2. Shortlisted agency presentations to M&C Saatchi and The GREAT Brand Team
The successful agency will work directly with the GREAT HQ team to deliver this project. This team act as overall brand owners, leading the overall campaign's vision, governance and partnerships across all of HMG.
The successful bidder will be subcontracted through M&C Saatchi's contract with DIT to deliver the services outlined in the attached brief, but DIT will not be directly involved
Evaluation and scoring of written submissions and agency presentations will be undertaken by representatives from both M&C Saatchi (responsible for the subcontract) and the GREAT HQ team (the client). The final decision for appointment will made by the client.

Attachments to this notice:
• Attachment 1: Creative Brief Sept 2020 GREAT Brand Refresh Final
• Attachment 2: GREAT information guide
• Attachment 3: Summary breakdown of our campaigns
• Attachment 4: Timetable for this procurement Final
• Attachment 5: GREAT Brand guidelines
• Attachment 6: Evaluation criteria and scoring
• Attachment 7: Requirements to participate in supply chain opportunity

More information

Previous notice about this procurement

GREAT Brand Refresh 2020

  • Opportunity
  • Published 8 September 2020

Attachments

Links

Award information

Awarded date

23 November 2020

Contract start date

23 November 2020

Contract end date

30 April 2021

Total value of contract

£200,000

This contract was awarded to 1 supplier.

INTERBRAND U.K. LIMITED

Address

90-100 Southwark Street
SE1 0SW
GB

Reference

Companies House number: 01703469

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Jessica Wardle

Address

34-36 Golden Square
LONDON
W1F9EE
England

Telephone

0207 543 4500

Email

new.business@mcsaatchi.com