Published date: 10 November 2025

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 3 July 2025, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

SE1 9HA

Value of contract

£183,900

Procurement reference

tender_492618/1527616

Published date

10 November 2025

Closing date

3 July 2025

Closing time

12pm

Contract start date

25 September 2025

Contract end date

31 March 2026

Contract type

Service contract

Procedure type

Other: Mini Competition via Ofcom Market Research Framework Agreement

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The panel would like to commission a quantitative research programme, consisting of an Adults and Teens survey.



The adults' tracker covers several different key topic areas. The main objectives are:  



Concerns about content 

To uncover any concerns audiences have about potentially offensive, harmful or damaging content on TV. 

To uncover any concerns audiences have about potentially offensive content on the radio. 

To uncover any concerns audiences have about content on broadcast video on demand (BVoDs) and subscription video on demand (SVoDs).  



Regulation 

To understand awareness and perceptions of regulation across TV, radio, BVoD and SVoD services.  



Quality of content 

To understand perceptions of the quality of TV programmes and the reasons why audiences believe this may have changed.  



Advertising and commercial references 

To explore awareness of advertising and commercial references on TV. 

To explore whether audiences have any concerns about advertising on TV. 

 

The main objectives of the teens tracker are: 



To uncover any concerns teens have about potentially harmful or inappropriate content on TV and on-demand services.  

To understand awareness of regulation TV and on-demand and whether teens feel the current levels of regulation are appropriate.  



In 2026 we anticipate keeping core areas of the questionnaires largely the same but revisiting certain areas with the implementation of the Media Act.

Award information

Awarded date

25 September 2025

Contract start date

25 September 2025

Contract end date

31 March 2026

Total value of contract

£183,900

This contract was awarded to 1 supplier.

BMG Research

Address

Spring Lodge,172 Chester Road

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Address

Riverside House, 2a Southwark Bridge Road
LONDON
SE1 9HA
England

Email

procurementnotice@ofcom.org.uk