Published date: 16 October 2020

Last edited date: 20 October 2020

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 13 March 2020, 12pm

Contract summary

Industry

  • Research services - 73110000

Location of contract

Any region

Value of contract

£2,000,000

Procurement reference

tender_234945/896081

Published date

16 October 2020

Closing date

13 March 2020

Closing time

12pm

Contract start date

1 May 2020

Contract end date

30 April 2022

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Department for Education (DfE) is responsible for children's services and education in England, including early years, children's social care, schools, higher and further education policy, apprenticeships and wider skills. Our ambitious goal is to provide world-class education, training and care for everyone, whatever their background.
The DfE Communications Directorate contributes to this ambition by driving changes in awareness, attitudes and behaviours through effective communication with multiple external audiences, such as parents, teachers, school leaders and governors, children's social workers, businesses, and young people. Our work cuts across all areas related to DfE strategic priorities, including post-16 and skills development, schools, and children's safety and wellbeing.
Insight and evaluation are at the heart of all government communications. The Government Communication Service (GCS) advocates the use of robust audience insight to ensure communications are relevant, meaningful and effective. An in-depth understanding of our key audiences (including their attitudes, habits and preferences) is integral to identifying the role for communications as a lever for change and the design and implementation of effective communications strategies. It is also vital that we evaluate our communications to understand what is and what is not working, and learn from that to improve effectiveness.
We are therefore looking to establish a four-year (2+1+1) call-off qualitative research contract to generate actionable audience insight and contribute to the evaluation of our communications.

More information

Attachments

Award information

Awarded date

27 April 2020

Contract start date

1 May 2020

Contract end date

30 April 2022

Total value of contract

£2,000,000

This contract was awarded to 1 supplier.

CM Monitor (Britain Thinks) Ltd

Address

Metheral Gard, Cornwall

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Sanctuary Buildings, Great Smith Street
London
SW1P 3BT
England

Email

samantha.lee@education.gov.uk