Published date: 2 December 2021
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Travel services - 63515000
Travel management services - 63516000
Advertising and marketing services - 79340000
Marketing services - 79342000
Direct marketing services - 79342100
Marketing management consultancy services - 79413000
Business travel services - 79997000
Location of contract
B1 2ND
Value of contract
£550,000 to £612,231
Procurement reference
IT-198-239-2021-WMGC-0026 - AWARD
Published date
2 December 2021
Closing date
28 June 2021
Closing time
12pm
Contract start date
12 July 2021
Contract end date
28 February 2023
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Marketing campaigns on this project will aim to attract domestic overnight / city break / short break leisure visitors pre, during and post the Games using a mixed media approach (online and offline) to target the relevant audiences at different stages in their awareness, consideration and booking journeys. While this programme is closely aligned to the Commonwealth Games, this project focuses specifically on tourism promotion. Note these campaigns are intended to complement and enhance the Games-focused marketing campaigns. Furthermore, at the heart of the Games will be a cultural programme, a world-class arts festival running March to September 2022, surrounding the sports programme. The power of art and culture to bring people together, celebrate our identities and find common ground will be central to the Games. For this a six-month programme of new work, installations, exhibitions, performances and major events will showcase the artists, creatives and cultural organisations of Birmingham, the West Midlands and the Commonwealth, on a global stage. The cultural programme will be developed and delivered by the Organising Committee of the Birmingham 2022 Commonwealth Games. The winning Tenderer for the Cultural Festival: International Campaign will develop and deliver international marketing campaign activities and assets for the Cultural Festival that will change perceptions of the West Midland's region as a cultural tourism destination and drive visits to the Festival and beyond; they will deliver the digital marketing campaign, content and assets for priority consumer markets in Australia, India, Canada and East Coast USA; they will produce content and assets to support FAM trips and PR events for international media, influencers and travel trade partners; they will repurpose the creative content and assets as a legacy media-bank for the ongoing marketing of the West Midlands as a cultural tourism destination. In delivering the above, they will work with WMCG marketing team and its PR and Media Buying suppliers, setting, tracking and monitoring agreed KPIs. To ensure the success of the Business and Tourism Programme, a number of marketing assets are required to support activities across the leisure tourism and MICE (business tourism) work packages, covering the delivery of sales tools, collateral and campaign material for travel trade (B2B) activities such as creation of an Event Planners Guide covering Birmingham and the West Midlands is required and supporting lead generation activities. Lastly, To ensure the success of the Business and Tourism Programme, a suite of new imagery and videos assets are required to support activities across the leisure tourism and MICE workstreams. The programme will require a bank of new imagery for our travel trade workstream. The new imagery should display diversity and inclusivity and be relatable to our key target travel trade markets: Australia, India and Canada. Further details will be worked through ...
Award information
Awarded date
6 July 2021
Contract start date
12 July 2021
Contract end date
28 February 2023
Total value of contract
£230,495
This contract was awarded to 3 suppliers.
DRP
Address
212 Ikon Estate, United Kingdom, DY10 4EU
Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
Epigram Communications & Design Limited
Address
15 Oxford Court, manchester, United Kingdom, M2 3WQ
Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
Rebecca Battman Limited (RBL)
Address
Marlborough House, Holly Walk, Leamington Spa, Warwickshire, United Kingdom, CV32 4XP
Reference
None
Supplier is SME?
No
Supplier is VCSE?
No
About the buyer
Contact name
Ronny Tigere
Address
2 Centenary Square
Birmingham
West Midlands
B1 2ND
United Kingdom
Telephone
+44 (0)121 202 5016
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Closing: 28 June 2021, 12pm
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