Published date: 28 February 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 14 March 2018

Contract summary

Industry

  • Advertising services - 79341000

  • Advertising campaign services - 79341400

Location of contract

London

Value of contract

£50,000 to £100,000

Procurement reference

BIP305018818

Published date

28 February 2018

Closing date

14 March 2018

Contract start date

2 April 2018

Contract end date

2 April 2019

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

For several years, influencers have been a key part of the way VisitBritain and VisitEngland (BTA) build awareness of Britain/England with their target audience. With a greater understanding than ever of the needs and wants of our international and domestic audiences, we will be continuing to work with influencers to come up with innovative and authentic ways to ensure that our messages are reaching our audiences.

We work with influencers in several ways - in our rolling visiting media plan, on a campaign basis and on an ambassador basis.

To support our in-house teams with the delivery of some of this work, we require a roster of no less than three influencer agencies or influencer collectives who have the skills, knowledge and established relationships with influencers in our key markets. The agency must have established relationships with influencers who are skilled content creators - video, photography and written form as well as having good reach on social channel - the focus channels for VB/VE are: YouTube, Facebook, Instagram, Weibo, WeChat and Twitter.

More information

Links

About the buyer

Contact name

Mike Jones

Address

Upper Ground Floor
1 Victoria Street
London
SW1H 0ET
UK

Telephone

02075781064

Email

mike.jones@visitbritain.org