Published date: 22 June 2021

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 7 May 2021, 12pm

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

CV8 2LZ

Value of contract

£12,000 to £360,000

Procurement reference

tender_263838/972803

Published date

22 June 2021

Closing date

7 May 2021

Closing time

12pm

Contract start date

1 July 2021

Contract end date

30 June 2024

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AWARDED - The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market.

The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement.

Responsible for driving value and volume sales, the successful representative/agent will be expected to:

- Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight
- Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets
- Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef
- Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty
- Act as a brand ambassador for British produce
- Liaise with central AHDB staff in areas such as media, PR, and digital
Italian and English language skills is essential

More information

Attachments

Award information

Awarded date

18 June 2021

Contract start date

1 July 2021

Contract end date

30 June 2024

Total value of contract

£360,000

This contract was awarded to 1 supplier.

Jeff Martin sagl

Address

6833 Vacallo, SWITZERLAND

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

About the buyer

Contact name

Sarah Waters

Address

AHDB, Stoneleigh Park
Kenilworth, Warwickshire
CV8 2LZ
England

Email

procurement@ahdb.org.uk