Published date: 25 July 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 10 June 2022, 12pm

Contract summary

Industry

  • Sales, marketing and business intelligence software package - 48480000

  • Sales or marketing software package - 48481000

  • Programming services of packaged software products - 72210000

    • Sales, marketing and business intelligence software development services - 72212480

    • Sales or marketing software development services - 72212481

    • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

    • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

England

Value of contract

£14,000 to £74,000

Procurement reference

NCL001-DN614812-10631054

Published date

25 July 2022

Closing date

10 June 2022

Closing time

12pm

Contract start date

25 July 2022

Contract end date

24 July 2024

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience:
Organic social media management
• Have detailed experience managing in country higher education focused social media accounts for the Chinese market
• Day-to-day management of Newcastle University's existing Weibo, WeChat, Douyin and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings
• Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book)
• Support live-streaming chats with staff/students and virtual open days, when required
• Monthly content recommendations for our accounts based on wider market trends and competitor insights for:
o Potential undergraduate students
o Potential postgraduate students
o Current students studying in the UK
o Our Chinese alumni community
• Attending monthly content planning meetings with internal teams
• Translation and reformatting provided content to be suitable for chosen channels
• Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements
• Provide a named Account Manager
2.3.2 Paid media
When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services:
• Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students
• Provide detailed campaign attribution and KPI measurements for all media plans
• Provide full campaign reporting and optimisation as part of all media plans
• Provide support on creative optimisation and testing
• Provide regular insight into industry best practice, trends and future placement opportunities
• Provide translation services for content and landing pages
• Provide a single Account Manager for all campaigns

Award information

Awarded date

22 July 2022

Contract start date

25 July 2022

Contract end date

24 July 2023

Total value of contract

£23,040

This contract was awarded to 1 supplier.

TONG

Address

Office 304,
Edinburgh House,
Vauxhall
London
SE11 5DP

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Newcastle University
King's Gate
Newcastle upon Tyne
NE1 7RU
United Kingdom

Email

purchasing@ncl.ac.uk

Website

https://www.ncl.ac.uk