Published date: 25 February 2022

This notice was replaced on 22 April 2022

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 22 April 2022)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • IT services: consulting, software development, Internet and support - 72000000

Location of contract

England

Value of contract

£23,000 to £81,000

Procurement reference

Digital Marketing 2022 - 2025

Published date

25 February 2022

Closing date

25 March 2022

Closing time

4pm

Contract start date

8 April 2022

Contract end date

7 April 2025

Contract type

Service contract

Procedure type

Open procedure (below threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

The services offered should be in the form of the agency's guaranteed time for at least three days a month used to support Ageing Better, covering PPC, SEO and other ad-hoc support with Analytics, social media and email marketing. This will be agreed between Ageing Better and the supplier on a regular basis through weekly catch-ups.

Work on PPC will include reviewing and optimising our Google Ads account. The supplier will manage the account on behalf of Ageing Better in order to create and maintain targeted campaigns, including developing ad copy and targeting keywords, ensuring high levels of relevant clicks.

It will be the supplier's responsibility to manage Ageing Better's Ad Grants account and ensure that it performs to high standards and remains active, conforming with all of the Grant's policies.

The supplier should play a key part in optimising our SEO strategy, producing audits and providing ongoing reporting, as well as assisting with keyword and gap analyses.

We would also require support with our email marketing on an ad-hoc basis, including campaign reporting/analysis and ensuring our mailing list and campaigns are optimised.

The length of the contract is for three years, with one-year and two-year break clauses. For the first 12 months of work, bids should be in the range of £23,000 to £25,000 excl VAT.

The deadline for tender submissions is 4pm Friday 25 March.

More information

Links

About the buyer

Address

15 Alfred Place
London
WC1E 7EB
England

Email

responses@ageing-better.org.uk

Website

https://ageing-better.org.uk/