Published date: 12 December 2024
Awarded contract - This means that the contract has been awarded to a supplier.
Contract summary
Industry
Advertising campaign services - 79341400
Location of contract
B4 6AT
Value of contract
£0 to £50,000
Procurement reference
IT-198-318-2024-WMGC-0462 - AWARD
Published date
12 December 2024
Closing date
15 November 2024
Closing time
12pm
Contract start date
10 December 2024
Contract end date
31 March 2025
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
Purpose of the Agreement
The West Midlands Growth Company (WMGC) wish to establish an agreement with a sole supplierto provide specialist marketing and communications support for all the requirements included in the scope of this tender process.
Description of Requirements:
We require an agency with full in-house integrated capabilities to develop and deliver a mini digital marketing campaign to help deliver marketing-qualified leads in the form of expressions of interest, that could potentially lead to landing that company in the region. This includes the
ideation, planning and delivery of a content marketing lead-gen campaign, which would include the production of cut-through content and/or assets, designed to engage and hook our cleantech audience.
The audience is High Growth Businesses, Corporate Innovation, Early-stage business, and Intermediaries in select parts of the US, Northern Europe, and India. We will provide further audience targeting information to the successful supplier.
The campaign will lead to the delivery of 6 landings for the DIATOMIC CleanTech Hub. We're doing this as part of our Global Growth Programme (GGP); our fully funded support for international companies to enter and scale in the UK market, aimed at foreign high-growth start-ups and scale ups.
We already have dedicated content on the DIATOMIC International CleanTech Hub on the InvestWM website, which has been promoted to international markets alongside the other three sector propositions.
About Global Growth Programme:
https://www.investwestmidlands.com/invest/support/global-growth-programme/
About specific Cleantech GGP offering:
https://www.investwestmidlands.com/invest/support/global-growth-programme/industry-specificsupport/diatomic-cleantech-hub/
GGP Cleantech offering brochure:
https://www.investwestmidlands.com/wp-content/uploads/2024/07/Global-Growth-Programme-CleanTech-Hub.pdf
The main objectives for the campaign are:
o Generate MQLs via expressions of interest in the programme from our target audience
o Enhance the profile & reputation of the region through the promotion of the offering the Global Growth Programme 2.0 Cleantech offering
Measurable Outputs:
o To scope out the strategy and tactical plan for the campaign including content and media buying
o Prepare the integrated campaign plan for the period across a range of targeted and focused channels
o Deliver the plan and provide reporting on results
Measurable Outcomes:
o Users to a campaign landing page
o MQLs
Project Management:
The project will be managed by Peter Nicholls, Senior Digital Manager and Alex Read, Sector Marketing Manager on behalf of WMGC. The contractor will be required to meet as agreed at the inception meeting or by teleconference. Meetings/calls shall be held on a weekly basis between the
supplier and key personnel from West Midlands Growth Company. These meet...
Award information
Awarded date
9 December 2024
Contract start date
10 December 2024
Contract end date
31 March 2025
Total value of contract
£48,285
This contract was awarded to 1 supplier.
Squibble Ltd
Address
55 Colmore Row, Birmingham, West Midlands, United Kingdom, B3 2AA
Reference
None
About the buyer
Contact name
Zoe Middleton
Address
20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom
Telephone
07483078415
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Closing: 15 November 2024, 12pm
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