Published date: 25 January 2017
Last edited date: 25 January 2017
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Radio, television, communication, telecommunication and related equipment - 32000000
Business services: law, marketing, consulting, recruitment, printing and security - 79000000
Location of contract
South East
Value of contract
£220,000
Procurement reference
National Museum of the Royal Navy
Published date
25 January 2017
Closing date
6 March 2017
Contract start date
1 April 2017
Contract end date
31 March 2018
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
Media planning and buying for the National Museum of the Royal Navy (NMRN) for key attraction destinations: Portsmouth Historic Dockyard (Hampshire), Fleet Air Arm Museum (Somerset) and NMRN Hartlepool. Media buying to consider all options including radio, outdoor advertising and TV. Key objectives are: -
To increase awareness to drive visitor footfall in the 12 month period commencing 1st April 2017
- To plan and execute a strong offline advertising campaign to gain cut-through to audiences within the 90 minute drive time of each of the destinations
- To deliver impactful call to action 'BUY NOW, BOOK ON LINE SAVE 20%' campaigns affording as many opportunities to hear and see as possible.
- To target key audiences especially during the school holidays and half terms to encourage visits while living or visiting key destination hot spots located within the 90 minute drive time of the destinations.
About the buyer
Contact name
Jane Hodgkins
Address
National Museum of the Royal Navy HM Naval Base (PP66) Portsmouth PO1 3NH UK
Portsmouth
PO1 3NH
England
Telephone
02392 728065
Website
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Closing: 6 March 2017
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