Published date: 04 May 2018

Last edited date: 04 May 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing date: 09 May 2018

Contract summary


  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

  • Marketing services - 79342000

Location of contract


Value of contract


Published date

04 May 2018

Closing date

09 May 2018

Contract start date

01 August 2018

Contract end date

31 July 2019

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



Nationwide the number of young and mature students entering higher education has decreased significantly over recent years, resulting in a more competitive environment for universities and an ever-pressing need for innovation and pioneering spirit. The University of Cumbria are seeking to work with a passionate digital marketing agency to create a new, dynamic student recruitment strategy for 2018/19 and beyond.

Using a highly insight-driven methodology, and with the application of a range of content delivery channels and robust monitoring tools, this tender invites experts in CRO strategy, content marketing and digital media to work with the university to craft a sector-leading approach to increasing market reach, content sharing and conversion across the core website, email, social media and the various other marketing channels.

For more information and access to the ITT document, please go to

About the buyer

Contact name

Brett Dixon


United Kingdom


01228 616265


Other information


Additional information on how to apply for this contract

Is a Recurrent Procurement Type? : No

How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.

Closing date: 09 May 2018