Published date: 4 May 2018

Last edited date: 4 May 2018

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.

Closing: 9 May 2018

Contract summary


  • Advertising and marketing services - 79340000

  • Advertising services - 79341000

  • Marketing services - 79342000

Location of contract


Value of contract


Procurement reference

18-015 S/MAR

Published date

4 May 2018

Closing date

9 May 2018

Contract start date

1 August 2018

Contract end date

31 July 2019

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?


Contract is suitable for VCSEs?



Nationwide the number of young and mature students entering higher education has decreased significantly over recent years, resulting in a more competitive environment for universities and an ever-pressing need for innovation and pioneering spirit. The University of Cumbria are seeking to work with a passionate digital marketing agency to create a new, dynamic student recruitment strategy for 2018/19 and beyond.

Using a highly insight-driven methodology, and with the application of a range of content delivery channels and robust monitoring tools, this tender invites experts in CRO strategy, content marketing and digital media to work with the university to craft a sector-leading approach to increasing market reach, content sharing and conversion across the core website, email, social media and the various other marketing channels.

For more information and access to the ITT document, please go to

More information


Additional text

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Brett Dixon


United Kingdom


01228 616265