Published date: 5 April 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 31 December 2022, 12pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

YO1 7PX

Value of contract

£182,557

Procurement reference

CF-0063600D8d000003VQwdEAG

Published date

5 April 2023

Closing date

31 December 2022

Closing time

12pm

Contract start date

31 January 2023

Contract end date

31 July 2023

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The UK Government's food and drink promotional activity overseas is led by the GREAT campaign team in the Department for Environment, Food and Rural Affairs (Defra) and delivered in partnership with the Department of International Trade (DIT).
The campaign objectives are to:
1. Increase awareness and positive perceptions of UK food and drink among consumer and trade audiences in key international markets - leading to an increase in purchase intent.
2. Support DIT food and drink export objectives through collaborative development of promotional initiatives that convert to export leads/wins/expansions.
In Autumn 2021 Defra commissioned Kantar Public to conduct a baseline study of knowledge, attitudes and current purchasing intentions and behaviour in relation to a number of UK food and drink categories in nine markets. The markets covered were four established markets of USA, China, Japan and UAE and five European markets; France, Germany, Spain, Netherlands and Belgium. In each country, two studies were undertaken: one among a representative sample of the general public and one among a sample of managers / owners of businesses in the hospitality trade.
The insights gained from the baseline research have proved valuable in developing and confirming strategy.
Defra wish to return to the established markets for the first post wave in the study and measure shifts in knowledge, attitudes and purchasing intentions and behaviours since the baseline.

More information

Attachments

Award information

Awarded date

14 March 2023

Contract start date

31 January 2023

Contract end date

31 July 2023

Total value of contract

£182,557

This contract was awarded to 1 supplier.

Kantar Public UK Limited

Address

4 Millbank, London SW1P 3JA

Reference

None

About the buyer

Contact name

Defra

Address

17 Smith Square
London
SW1P 3JR
UK

Email

Network.Procurement@defra.gov.uk