Published date: 19 October 2017

Last edited date: 19 October 2017

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 23 October 2017

Contract summary

Industry

  • Business services: law, marketing, consulting, recruitment, printing and security - 79000000

  • Advertising and marketing services - 79340000

  • Marketing services - 79342000

    • Marketing management consultancy services - 79413000

Location of contract

PO19 1RQ

Value of contract

£0 to £500,000

Procurement reference

WSCC - 015837

Published date

19 October 2017

Closing date

23 October 2017

Contract start date

1 January 2018

Contract end date

31 December 2018

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

West Sussex County Council (WSCC / the Council) is seeking tenders from suitably qualified organisations to provide a range of services and support to the Council to deliver, develop and grow the Experience West Sussex offer.
This work started in 2015 from an identified need to promote West Sussex to a new, younger target market from London and the wider South East as a place to visit and stay, based on the best of what the County has to offer the audience. The aims have been to introduce a new audience to the County and its businesses; to support the visitor economy and have a positive economic impact from increasing visitor spend; and encouraging more visitors to stay overnight. The campaign messages and content have also been used to encourage residents to enjoy and experience what is on their doorstep.
For 2017, the campaign goals are:
plus 28,700 social followers and page likes
147,667 engagements on social media
28,147 link clicks to the website
Onsite engagement: under 70 percent of time on site more than 50 seconds
The core service is to propose a marketing plan annually to achieve the objectives (and initially for 2018) to include the design, delivery and evaluation of the Experience West Sussex digital marketing campaign for the year.

The additional service is to propose, as part of the marketing plan, additional marketing activities to achieve the objectives.

More information

Links

Additional text

This tender is to be completed electronically using the SE Shared Services Procurement eSourcing portal.

https://www.sesharedservices.org.uk/esourcing/opportunities

The SE Shared Services eSourcing portal provides a web-based tool that provides a simple, secure and efficient means for managing tendering and quotation activities reducing the time and effort required for both buyers and Potential Bidders. The portal allows for tender clarifications and submitting your bid electronically.

In order to bid for this opportunity you will need to register your company on the SE Shared Services portal.

Is a Recurrent Procurement Type? : No

About the buyer

Contact name

Sarah Carr (WSCC)

Address

West Street
Chicester
West Sussex
PO19 1RQ
United Kingdom

Telephone

0330 22 28558

Email

sarah.carr@westsussex.gov.uk