Published date: 19 May 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 17 May 2023, 5pm

Contract summary

Industry

  • Advertising services - 79341000

Location of contract

South West

Value of contract

£185,000

Procurement reference

tender_369771/1216203

Published date

19 May 2023

Closing date

17 May 2023

Closing time

5pm

Contract start date

29 June 2023

Contract end date

10 August 2023

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts.

Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs.

The campaign will run from the 29th of June to the 10th of August.

More information

Previous notice about this procurement

AWARD of Media Monitoring Services (via CCS Framework RM6123)

  • Awarded contract
  • Published 11 July 2022

Attachments

Award information

Awarded date

20 June 2022

Contract start date

29 June 2023

Contract end date

10 August 2023

Total value of contract

£185,000

This contract was awarded to 1 supplier.

Manning Gottlieb OMD, a trading division of OMD Group Ltd

Address

Fitzroy House, 11 Chenies Street, LONDON, WC1E 7EY, United Kingdom

Reference

Companies House number: 02078820

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Address

Spring Place, 105 Commercial Road
Southampton
SO15 1EG
England

Email

contracts@mcga.gov.uk