Published date: 6 March 2019
Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.
Contract summary
Industry
Marketing management consultancy services - 79413000
Location of contract
Any region
Value of contract
£60,000
Procurement reference
BATH001-DN396879-32861333
Published date
6 March 2019
Closing date
10 April 2019
Contract start date
3 June 2019
Contract end date
1 June 2023
Contract type
Service contract
Procedure type
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Contract is suitable for SMEs?
No
Contract is suitable for VCSEs?
No
Description
Bath and North East Somerset Council's Heritage Services require an experienced media buyer/agency to brief and commission a range of media for the Roman Baths, Fashion Museum and Victoria Art Gallery's marketing campaigns. The Roman Baths conducts up to 5 and the Victoria Art Gallery and Fashion Museum conduct an average of 2 large scale marketing campaigns, each year in order to grow their audience base and ensure revenue levels are maintained in line with the council's financial forecasting. The contract will be for five years and will involve briefing media owners on the requirements and negotiating rates for a range of media including but not limited to outdoor media sites (Out of Home), radio advertising, podcast advertising, social influencer advertising, digital media, and DAX streaming for national and local media owners. The media buyer will also provide a support function for the organisation suggesting new media to reach new audiences, creating detailed campaign plans, and liaising with designers.
The following will be considered as part of the tender process:
• Experience of working in a Heritage environment
• Demonstrable ability of managing large scale marketing campaigns and advising on or recommending the appropriate advertising route
• Value for money
• Social Value
We have established that we cannot produce this in-house and that we will have to procure the requirement as we are unable to access the preferential rates for the media identified without working with a media buyer. The marketing team also does not have capacity to fulfil this function.
The marketing budget currently produces an average return on investment of 1:6 and represents fewer than 5% of the total revenue for the organisation. Our marketing cost per paying visitor is 44p - far lower than the average issued by Association of Leading Visitor Attractions which shows that the average cost per paying visitor is £1.28 (ALVA Financial Benchmarking Report 2017). The media spend produces over 15million impressions for the Roman Baths over the year.
3. Anticipated Contract Term
We anticipate that any supplier agreement will be for a period of 36 months, commencing on 1 January 2019, with an option to extend for 12 months. The reason for this length of time is to allow the media buyer /agency time to fully understand the Heritage Services business cycle and products
About the buyer
Contact name
Rebecca Clay
Address
Guildhall
High Street
Bath
BA1 5AW
England
Website
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Closing: 10 April 2019
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