Provision of VED Campaign Evaluation

Contract summary

Industry

• Research and development services and related consultancy services - 73000000

Location of contract

Wales

Value of contract

£74,700

Procurement reference

PS-19-155

Published date

31 January 2020

Closing date

20 November 2019

Closing time

12pm

Contract start date

27 November 2019

Contract end date

26 November 2021

Contract type

Service contract

Procedure type

Call-off from a framework agreement

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

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Description

DVLA is preparing a professional assurance case to run a communications campaign targeting Vehicle Excise Duty (VED) • To track awareness and behaviours of the target audience before and after the campaign activity.
We want the sample to match the demographics of our target audience and the tracking to be done in the 20 geographical regions the campaign is targeting.

• Delivery of a comprehensive report for each burst of research and a final post campaign report. The expectation is for the final and full report to be delivered within 4 weeks of the end of the campaign.
We have a baseline from previous campaign activity and would require that the next round of tracking and evaluation builds on this to allow comparisons.

Additional insight for future campaigns may be required in years 2 and/or 3; in the event that this is required DVLA would hope to cover the cost via variation although internal variation limits apply.

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Award information

Awarded date

27 November 2019

Contract start date

27 November 2019

Contract end date

26 November 2021

Total value of contract

£74,700

This contract was awarded to 1 supplier.

WALNUT UNLIMITED LTD

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About the buyer

Contact name

Bethan Thomas

Address

DVLA
Longview Road
Swansea
SA67JL
England

Telephone

01792 766227

Email

bethan.thomas3@dvla.gov.uk