Published date: 7 November 2024

Last edited date: 11 December 2024

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Closing: 10 October 2024, 12pm

Contract summary

Industry

  • Public relations services - 79416000

Location of contract

CV3 4PE

Value of contract

£220,000 to £880,000

Procurement reference

CF-0397000D8d000003VQwdEAG

Published date

7 November 2024

Closing date

10 October 2024

Closing time

12pm

Contract start date

1 April 2025

Contract end date

31 March 2028

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

AHDB require a new contract with a PR and Event agency, focusing on the food sector in the Paris region.
The agency will be responsible for assisting AHDB in the organisation of 3 main events:

• Top Pros (for Head butchers)
• Vintage beef/lamb events
• Escoffier for Chefs and Colmar Frais for food service
• Also support for some smaller events will be required on top of the above three categories
The agency will need to provide AHDB with communication opportunities with major trade magazines and newspapers, plus helping with the drafting of articles and creating advertisements.

The objective for this tender is to communicate on the assets of British beef and lamb, with the ability to target all protagonists of the meat sector in France, this includes the likes of:
• Head butchers
• Wholesalers
• Buyers
• Chefs
• Food service
This will be achieved through a comprehensive strategy, using a mix of publications, events and influence.
Supplier is preferred to be based or have a commercial office in France.
The closing date for this tender opportunity is NOON 10th January 2025.
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.
Submissions are to be in French. It is preferable that the supplier/agency is based or has a commercial office in Paris, France,

More information

Previous notice about this procurement

2024-713 PR and Event agency in the food sector (Paris region)

  • Opportunity
  • Published 7 November 2024, last edited 11 December 2024

About the buyer

Contact name

Sarah Waters

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
GB

Email

procurement@ahdb.org.uk