Published date: 17 September 2021

This notice was replaced on 5 October 2021

This notice does not contain the most up-to-date information about this procurement. The most recent notice is:

Awarded contract (published 5 October 2021)

Closed opportunity - This means that the contract is currently closed. The buying department may be considering suppliers that have already applied, or no suitable offers were made.


Contract summary

Industry

  • Advertising and marketing services - 79340000

Location of contract

North West

Value of contract

£75,000

Procurement reference

LPOOL001-DN570462-99712071

Published date

17 September 2021

Closing date

28 September 2021

Closing time

10am

Contract start date

11 October 2021

Contract end date

31 December 2021

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

CHRISTMAS IN LIVERPOOL - MEDIA BUYER
Marketing Liverpool is the city region's destination marketing organisation (DMO). We are responsible for promoting the city region as a place to live, visit, study and invest; ensuring the city's global brand is communicated positively, consistently and imaginatively.

Objective
To attract to UK & NW visitors to experience 'Christmas in Liverpool'
Marketing Liverpool is commissioning a media buying company to plan and deliver a marketing campaign for 'Christmas in Liverpool' 2021 to attract visitors to experience Liverpool's retail, hospitality, hotels, events and attractions.

Requirements
The successful company will have the following skills and experience:

• Experience of managing high profile marketing campaigns to attract visitors to a destination

• Ability to realise campaign objectives and return on investment through detailed, strategic planning and creative thinking

• Track record of working across platforms including digital (PPC, display, paid social media), TV, radio and print to deliver an effective and measurable marketing campaign

• Demonstrate ability to effectively evaluate marketing campaign, providing analysis, insights and recommendations for future improvements

Timescales
The campaign will be launched on Thur 11 Nov, until 31 Dec.

More information

Links

Additional text

Please do not contact officers directly - please use messaging function in ProContract

About the buyer

Contact name

Greg Nixon

Address

4th Floor, Cunard Building
Liverpool
L3 1DS
England

Email

greg.nixon@liverpool.gov.uk

Website

http://www.liverpool.gov.uk