Published date: 1 December 2023

Last edited date: 1 December 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 2 May 2023, 5pm

Contract summary

Industry

  • Advertising services - 79341000

Location of contract

SN2 2EH

Value of contract

£13,000,000 to £13,125,000

Procurement reference

IT-223-1945-P/REF EH 00001945 - AWARD

Published date

1 December 2023

Closing date

2 May 2023

Closing time

5pm

Contract start date

1 April 2024

Contract end date

31 March 2029

Contract type

Service contract

Procedure type

Restricted procedure

A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE
English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;
The appointed agency will need to provide the following services:
1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.
2. Optimisation, Evaluation and reporting
3. Account management

Award information

Awarded date

1 December 2023

Contract start date

1 April 2024

Contract end date

31 March 2029

Total value of contract

£13,000,000

This contract was awarded to 1 supplier.

McCann Erickson Central Ltd

Address

McCann Erickson Communications House, Highlands Rd, Shirley , Solihull, West Midlands , United Kingdom, B90 4WE

Reference

None

About the buyer

Contact name

Jessie Askey

Address

Firefly Avenue
Swindon
Wiltshire
SN2 2EH
United Kingdom

Telephone

07827762352

Email

Jessie.Askey@english-heritage.org.uk

Website

https://in-tendhost.co.uk/english-heritage/aspx/Home