Published date: 15 December 2022

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 4 May 2022, 12pm

Contract summary

Industry

  • Advertising campaign services - 79341400

Location of contract

EC1Y 1AT

Value of contract

£25,600,000

Procurement reference

CF-0935400D0O000000rwimUAA

Published date

15 December 2022

Closing date

4 May 2022

Closing time

12pm

Contract start date

22 June 2022

Contract end date

21 June 2026

Contract type

Service contract

Procedure type

Call-off from a framework agreement

A mini-competition or direct purchase from a pre-established framework agreement.

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

Description

The NHS England Campaigns Team deliver national social marketing campaigns to support the
NHS. Our campaigns are delivered under two overarching campaign brands:
• The 'We are the NHS' campaign aims to inspire people to join the NHS and retain
those already working in it. It promotes the NHS as a first- choice employer,
focusing on priority recruitment of professions including: Nursing; Allied Health
Professionals; Healthcare Support Workers; and 999 & 111 Call Handlers; also
supporting the recruitment of NHS Reservists.
• The 'Help Us, Help You' campaign is designed to save lives by changing the way
people access services to reduce pressures on the NHS and maintain capacity, by
driving effective use of the NHS, encouraging people to get help in the right place
and at the right time.

This contract is for an advertising agency to lead the strategy, creative development and
production work for the 'We are the NHS' campaign. It covers possible work for the next 4 years.

The 'We are the NHS' campaign is delivered through a number of different phases aimed at
different audiences and with separate aims and objectives.
All our campaign activity supports the successful delivery of the organisational priorities of NHS
England and the wider NHS. These are set out in the NHS Long Term Plan and the annual
NHS Priorities and Operational Planning Guidance.

More information

Previous notice about this procurement

We Are The NHS' Creative Development

  • Awarded contract
  • Published 1 December 2022

Attachments

Award information

Awarded date

30 June 2022

Contract start date

22 June 2022

Contract end date

21 June 2026

Total value of contract

£25,600,000

This contract was awarded to 1 supplier.

MullenLowe Group UK

Address

C-Space, 37-45 City Rd, London EC1Y 1AT EC1Y 1AT

Reference

None

About the buyer

Contact name

Dionne Morgan

Address

80 Skipton House
London
SE1 6LH
United Kingdom

Email

dionne.morgan2@nhs.net