Published date: 11 April 2023

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 30 May 2022, 2pm

Contract summary

Industry

  • Market research services - 79310000

Location of contract

Any region

Value of contract

£50,000,000

Procurement reference

tender_302130/1201620

Published date

11 April 2023

Closing date

30 May 2022

Closing time

2pm

Contract start date

1 March 2023

Contract end date

28 February 2027

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The BBC has awarded a Framework Agreement for the delivery of Market Research Services. The Framework Agreement is divided into 3 separate Lots.

Tenderers bid individually for either Lot 1a, Lot 1b or Lot 2 or a combination of them, where they met the Minimum Standards.

The following includes the expected total value of spend for each Lot on the Framework Agreement, for the full Term (48 months).

Lot 1a Continuous Tracking Studies Research - This Lot is targeted at meeting the BBC's most complex and strategic media sector research requirements, integrating behavioural (use and consumption) and perception (experience / satisfaction) and applying a leading edge of technological development in data collection and processing and brand tracking studies. Total value of £42,100,000.

Lot 1b Bespoke Audience Research Projects - This Lot is targeted at research studies that provide insight into people's usage of and attitudes to media products and services, drawing on input from a range of different demographic groups and geographical regions, including the requirement to sample harder to reach, niche and diverse audiences within any methodology. Total value of £6,520,000.

Lot 2 Children and Education Research - This Lot is targeted at research studies that provide insight into how children discover our content, how children find and consume media and who is influential in helping them choose. Total value of £1,380,000.

NB - the total values are not committed spend, and are therefore only an expectation of spend that could be made through the Framework Agreement.

More information

Previous notice about this procurement

Market Research Services Framework

  • Opportunity
  • Published 29 April 2022

Award information

Awarded date

1 March 2023

Contract start date

1 March 2023

Contract end date

28 February 2027

Total value of contract

£50,000,000

This contract was awarded to 27 suppliers.

Ipsos MORI UK Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

Additional details

Lots 1a, 1b and 2

Walnut Unlimited Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1a, 1b

Yonder Consulting Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1a, 1b

BMG Research Limited

Address

Birmingham, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1a, 1b

Dipsticks Research Limited

Address

Hexam

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1a, 1b

YouGov PLC

Address

London, UK

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

Additional details

1a and 1b

Kantar Media UK Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

Additional details

1a

Nielsen Media Research Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

Additional details

1a

GfK UK Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

Additional details

1a

Harris Interactive UK Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1a

2CV Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

Differentology Limited

Address

Newcastle upon Tyne, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

ESRO Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

Flood and Partners Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

Hook Research Limited

Address

Oxford, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b, 2

Jigsaw Research Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

Magenta Research Limited

Address

Surbiton, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

MEL Research Limited

Address

Birmingham, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

MTM London Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

Oxygen Brand Consulting Limited

Address

Milnthorpe, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b, 2

Saul Parker Consulting Limited t/a The Good Side

Address

Thames Ditton, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

Trinity Mcqueen Limited

Address

Leeds, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

1b

Truth Consulting Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

No

Supplier is VCSE?

No

Additional details

1b

Beano Studios Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

2

DJS Research Limited

Address

Stockport, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

Lot 2

EVERFI Limited

Address

London, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

Lot 2

Sherbert Research Limited

Address

Marlow, UK

Reference

No reference - other

Supplier is SME?

Yes

Supplier is VCSE?

No

Additional details

Lot 2

About the buyer

Contact name

Rob Overton

Address

Broadcasting House, Portland Place
London
W1A 1AA
England

Email

rob.overton@bbc.co.uk

Website

https://bbc.bravosolution.co.uk/