Published date: 18 March 2015

Awarded contract - This means that the contract has been awarded to a supplier.


Closing: 8 April 2015

Contract summary

Industry

  • Market research services - 79310000

Location of contract

CV8 2TL

Value of contract

£100,000

Procurement reference

2014-046

Published date

18 March 2015

Closing date

8 April 2015

Contract start date

1 June 2015

Contract end date

31 May 2018

Contract type

Service contract

Procedure type

Open procedure

Any interested supplier may submit a tender in response to an opportunity notice.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

Description

In 2010 AHDB MI, through the services of an external research provider, introduced an in-store observational audit for pork (PORK WATCH), and an in-store observational audit for beef and lamb (BEEF AND LAMB WATCH). Over the past four years, these audits have been conducted at time critical periods throughout the calendar year across a sample of 150 stores stratified by region and store size. The total sample has remained consistent across collections, though the specific location of stores remained confidential to the external research provider and is not known to AHDB. Historically, the collections and reporting schedules have been consolidated for Beef & Lamb products, with Pork products completed to a different schedule and with altered reporting requirements. Going forward, AHDB wishes to look at ways in which the information reported can be enhanced. For example, by also recording the store position for each product (aisle, gondola end) and distinguishing between branded and private-label products. AHDB would like prospective suppliers to consider whether or not there is capacity to improve the fieldwork efficiency across the two audits. For example by combining or re-configuring the data collection schedules for Pork, Beef and Lamb products, while adhering to similar reporting intervals.

More information

Attachments

Additional text

Closing date is 12:00 noon 8th April 2015

Award information

Awarded date

24 April 2015

Contract start date

1 June 2015

Contract end date

31 May 2018

Total value of contract

£154,800

This contract was awarded to 1 supplier.

ESA Retail

Address

10 Bricket Road
St Albans
Herts
AL1 3JX

Reference

None

Supplier is SME?

No

Supplier is VCSE?

No

About the buyer

Contact name

Sarah Jackson

Address

AHDB
Stoneleigh Park
Kenilworth, Warwickshire
CV8 2TL
England

Email

procurement@ahdb.org.uk